Getting Over Initial SEO Hurdles
If you are nervous about SEO because you always read that it is impossible to do, then you really need a reality check. Rather than thinking very short term, you have to look out into the intermediate future.
Once you begin your SEO journey, then vow that nothing will get in your way, and just keep forging ahead no matter what. On the other hand, how do you even begin if you know nothing about it? Many people read something and promptly forget about it, and that is one thing you must avoid at all costs.
You cannot have Flash on your site, or should not, if you want to rank very highly as it is a definite no-no. You will have enough of a challenge getting your site ranked without having Flash, and having it will make it all the more difficult. You may have great content on a page with Flash, and that page content could never be noticed because the search engines cannot get past the Flash. If you really do want to use Flash, then have an alternative HTML page as well.
Mistakes happen when you're learning SEO, and it's okay to make them. Look for the lessons that are contained in your mistakes, and then vow that you will not do it again – you cannot afford to repeat them.
It is all part of the learning process, and there is a curve to all things in online marketing. Mistakes really stem from a lack of knowledge, experience or the accuracy of your operating knowledge has a problem.
One part of your off-page SEO efforts includes using social media sites for backlinks. But do not just throw a link on any social media page because if there are thousands than the PR to your site will be next to nothing. You can go to places like Fiverr and find people who will do social media backlinking for you. Do not go crazy and link a bunch of times from the same profile, etc.
Your SEO fate is totally up to you, and you should learn how to do it properly. It is a trap to fall into the habit of only looking for fast ways to rank in the engines. It will take longer to rank very well and be able to stay there, but it will be worth it later on. So you have to learn much more about this, and then just take it one step at a time so you do it the right way. Applying the above tips will give you a fair idea as to how important basics really are.
